Budweiser Clydesdales Bring Holiday Cheer in Iconic Christmas Advertisement

In this classic commercial, Budweiser Clydesdales spread Christmas cheer.

Step into the enchanting world of holiday nostalgia with the timeless Budweiser Clydesdales Christmas commercial from 1987. In this heartwarming ad, these majestic horses embark on a mission to bring the perfect Christmas tree to town, embodying the spirit of the season. Join us as we relive the magic and joy of this classic commercial, reminding us all of the true essence of Christmas.

The renowned Clydesdale team, which serves as the brand’s distinctive image, was founded in 1933 by Budweiser. When Prohibition ended, their trip officially started. Adolphus Busch III and August A. Busch Jr. sent their father, August A. Busch Sr., six Clydesdales as a token of appreciation for the repeal of the anti-alcohol statute that put an end to the moonshine period.

Seeing an opportunity for marketing, the brewery purchased six more Clydesdales right away to promote the brand. They put together a magnificent procession that captivated onlookers as the horses were led to the Empire State Building. Their advertising adventure had just begun with this first display, but it was far from over.

The Clydesdales team still competes in local competitions today, showing off their wagon talents. They use a variety of stunts throughout their performances to show off their amazing dexterity and agility.

Thanks to their appearances in Super Bowl advertisements, the Clydesdales have undoubtedly become quite well-known, even to younger generations. One of the most iconic advertisements, tied to Fleetwood Mac’s “Landslide,” told the story of a rancher raising a Clydesdale who eventually reunites with the team. This endearing reunion captivated the crowd and strengthened the Clydesdales’ timeless charm.

Indeed, the iconic Budweiser Clydesdales advertisement from 1987 opens with a heartfelt greeting from the company that reads, “Holiday Greetings from Budweiser.” This soft opening leaves a lasting effect on viewers and sets the tone for the endearing and joyous caroling that comes after.

This advertising stuck in the minds of youngsters growing up at that time, as their parents hurriedly prepared for the celebratory feast. I’m sure some of them can still hum the hymn.

The commercial then beautifully captures the essence of the season, featuring iconic imagery associated with Christmas. The renowned Budweiser Clydesdales, usually known for pulling beer wagons, were now seen hauling something different – a magnificent Christmas tree. They paraded through town, mirroring the joy and excitement felt by people everywhere during the holiday season.

The Clydesdales proceeded past a couple in the snow, laden with gifts. An observer caught a glimpse of the parade through their snow-specked window.

This postcard-style commercial had little to do with beer, yet it etched the brand into people’s memories. The infectious tune, coupled with visuals of snow and the sound of sleigh bells, truly encapsulated the festive Christmas spirit.

One viewer said, “This will always remind me of Christmas in the late 80s at my grandparents’ house,” demonstrating how strongly the advertisement struck a chord with viewers.

Watch the video below to feel the enchantment of the iconic 1987 commercial—a treasured memory for today’s grownups.

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